Business Insights for Omni-Channel Retailers

Chanalyze is the new standard in cloud-based data analytics for omni-channel commerce. We aggregate, analyze and visualize relevant customer, merchandising and operational data to measure all aspects of your omni-channel business. The easy to use solution provides actionable insights based on standardized indicators for your business success. Furthermore we consult you throughout your omnichannel journey, covering all relevant aspects – from development to quality assurance.

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SOLUTION

Analytics built for Omni-channel Businesses

E-commerce is booming and traditional retailers are aggressively moving into the online market. Conversely, pure online retailers are increasingly looking at options to establish a physical presence. As the result, separate, disintegrated channels have been created that make it challenging for retailers to succeed in this new multi-channel environment.

Chanalyze breaks down the barriers to successful omni-channel retailing by delivering a seamless solution providing valuable customer, merchandising, and operational insights across all sales channels. Furthermore we consult you throughout your omnichannel journey, covering all relevant aspects – from development to quality assurance.

MERCHANDIZING INSIGHTS

Integrated Forecasting
Pricing Optimization
Assortment & Shelf Space Optimization

CUSTOMER INSIGHTS

Targeted Marketing
Segmentation & Personalization
Customer Satisfaction

OPERATIONAL INSIGHTS

Performance Management
Supply Chain Optimization
Empowered Operations Management

PRODUCT

Making Sense of Data

Chanalyze is an easy to integrate and quickly deployable solution. It collects the relevant data from disparate data sources and systems, transforms it into relevant and omni-channel specific indicators and visualizes the insights in customizable dashboards.

Integrated Data

Extract, transform and load relevant data from disparate data sources

Standardized Indicators

Analyze customer, merchandizing and operational data.

Customizable Dashboards

Visualize indicators to provide actionable omni-channel insights.

TECHNOLOGY

Powerful Technology Platform

Flexibility is the guiding principle of the Chanalyze technology setup. Standardized interfaces to all major retail systems as well as efficient data processing of the relevant retail indicators result in a lean and appealing user interface. All this is backed up by a highly scalable and secure cloud infrastructure.

Standardized, built-in
omni-channel interfaces

Effective ETL and
data staging processes

Predefined indicator
library for omni-channel retailing

Analytics applied In-Database

Easy-to-use
user interface

High performance
secure cloud infrastructure

ABOUT US

Management

Robin Müller, Managing Director

Robin has many years of experience as omni-channel, IT and quality assurance consultant for large international brands and companies. He also held several senior management positions at Netrada and D+S europe that included the responsibility for the end-to-end implementation of omni-channel setups, including site development and quality assurance, of some of the biggest international fashion retailers. Robin holds a masters degree in business administration with the focus on statistics and supply chain management of the University of Cologne, Germany.

RESEARCH & REFERENCES

1 2 3 4

Analytics is key for your omni-channel success

The newest IBM Global Consumer Study reveals that in a single year internet commerce jumped nearly 100 percent, with 27 percent of retail purchases made online in 2013 versus 14 percent in 2012. Along with this remarkable channel-shifting, a historic convergence of technologies is changing how retail business is done… must commit to change rapidly and substantially. From the explosion of mobile technologies to the spread of social networks, retailers need to navigate the speedy, endless and evolving trail of communications. With the disruptive nature of the cloud and a new generation of advanced big data and analytics, retailers can not only gain small efficiency points, but leap-frog competitors by delivering more new and expected benefits to customers.

www.ibmbigdatahub.com

Why analytics are key for your omni-channel marketing success

Omni-channel marketing is about teamwork, using the various marketing channels towards a single goal and delivering a unified customer experience, reports Effective Intelligence. EI is comparing effective omni-channel marketing with teamwork in rugby sport. The right analytics tool knows the ins and outs of all the players, measures and attributes the right statistics objectively, synthesises multiple kinds of data and relays actionable information to the team. They concluded a marketing game play should consist of 4 essential ‘players’:

Digital identity
Measurement
Synthesising first- and third-party data
Actionability

Omni-channel marketing and sophisticated analytics are synergistic …

Read the entire blog post at www.iabsa.net

Omni-channel Marketing Analytics Predictions

2014 was clearly the year that marketing went omnichannel. We saw brands start thinking and talking omnichannel in a big way—new omnichannel titles, new desire to connect data dots that have never been connected before, new omnichannel KPIs. In the new year, we’ll see brands move from thinking about omnichannel and start measuring and reporting on omnichannel performance. Here are some emerging trends …

Read the entire blog post at http://www.beckon.com/

Why multichannel analytics is in your company’s future

Increasingly, companies need to merge data generated from multiple channels. But they are struggling with how to start with reliable data first.

Omnichannel customer service enables companies to interact with and serve customers seamlessly regardless of the channel they choose — whether that’s on a company’s website, in email, by SMS text live chat or on social media. But data silos and operational hurdles have kept data and processes separate, which has stood in the way of solid omnichannel service.

Read the entire blog post at http://searchcrm.techtarget.com/

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Learn More about Chanalyze

The next generation analytics solution built for omni-channel retailing.